Brand

The Zexr brand, ready to use.

Logos, colours and type for writing about Zexr, building on it, or putting it on a slide. Use them when you refer to Zexr.

Download assets

In use. One mark, the same everywhere.

The product, the site, the social card and the icon all draw the same paper plane. These are the real ones, with the files they use.

In the product header

The lockup sits top left of every dashboard page: the ink mark, a 10 px gap and the wordmark in Inter Extra Bold.

On a shared link

A link to zexr.app unfurls with the dashboard on sky, and the avatar is the app icon cropped round.

As the app icon

The white mark on sky, from 1024 px down to the favicon.

In a browser tab

The favicon is the app icon at 32 px.

In an email footer

Where SVG won’t render, use the PNG logo.

Downloads. The files, in the formats you need.

Use the SVG wherever you can. It stays sharp at any size.

Colour. Mostly ink on white, with a little sky.

Black-blue ink carries the text and the buttons. Sky is the one accent, saved for links and anything live.

#0F172A
Ink
Text, buttons, the mark
#64748B
Slate
Secondary text
#E2E8F0
Hairline
Borders and rules
#FFFFFF
Paper
Every surface
#0284C7
Sky
Links and live states
#E0F2FE
Sky light
Highlights
Add accountSending domainsLive3 repliesalex@northwind.devGoogle Workspace#0284C7 · #0F172A · #64748B · #E2E8F0

Type. Inter, set tight and medium.

Headings use Inter at medium weight with tight letter spacing. Body text is Inter regular in slate. Code and numbers that line up use the system monospace.

Aa
Cold email that lands in the inbox.

Warmup starts at 10 emails a day and adds one a day up to 40, so every mailbox earns its reputation before it sends.

50 a day · 40 warmup · 0.10%

Voice. How we write about Zexr.

Say what it does

Describe the product in plain words. “Warmup starts at 10 emails a day” beats any adjective.

Keep the defaults conservative

Fifty emails a day, spaced out across a working day, warmup from ten. We talk about safe sending, not maximum throughput.

Only real numbers

No invented open rates or customer counts. A number on a page comes from the product itself.

Short sentences, no hype

Write like a person explaining their work to a colleague. Few exclamation marks, fewer em dashes.

Using the mark. A few rules, shown.

Give the mark clear space at least its own height on every side.
Zexr
Use the ink mark on white.
Zexr
Use the white mark on dark or busy backgrounds.
Zexr
Use the solid white or ink mark over photography.
Don’t stretch, skew or rotate the mark.
Don’t recolour it outside ink and white.
Don’t add shadows, glows, outlines or gradients.
+LOGO
Don’t combine it with another logo into one lockup.

Writing about Zexr?

If you need something that isn’t here, or want a quote or a product walkthrough, email the team.

Email us Read about us